BizSugar.com › Sales › Sales Promotion Objectives - Kicking Brand Habits

The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often takes a new stimulus to get consumers to notice the new and improved value of your product, or the stimulating value-added offer you are featuring. Both new to market and mature brands may need to use sales promotion to accomplish very different objectives. Whether you need to get noticed, get tried, get stockpiled or all of the above, here are some ways to achieve these crucial objectives.