BizSugar.com › Sales › Sales coaching - maybe start with trigger events

When it comes to sales coaching our observation is the problem is not so much about bad coaching but the fact that coaching does not systematically occur. When it does occur, it works. So one answer to the dilemma is connecting the sales coaching effort to a high priority Trigger Event that has everyone’s attention and focus. Then our bet is the right people will get serious about sales coaching, its merits will be demonstrated, and perhaps sales coaching will become institutionalized. And if the latter thing happens – that’s a good thing.