Bootstrapping entrepreneur Greg Gianforte took a revolutionary small business sales approach to launch his first product and build his company RightNow Technologies with little upfront investment. His strategy? Ask his perspective customers in the tech industry what kind of product they needed and what they would likely pay for it and then create it for them. Read the full interview with Greg packed with powerful insight. (There's also an audio version of the interview at the bottom of the page.)



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