The topic of conversation of late at the Sales Bloggers Union has been on Retail Therapy. In a market where people aren't buying it is perhaps understandable to get disheartened when selling our products is so much harder.
This article puts forward the idea that buying is in our nature and that deep down buying, for whatever purpose, makes us feel good. An important perspective to maintain in difficult times perhaps...
Retail Therapy: It's A Question of Nature
Posted by neshthompson under SalesFrom http://www.salesbloggers.com 5371 days ago
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5371 days ago
We have to have discussion on this topic at some time in the future. I am an experienced purchaser and I have some questions and ideas on your thesis that we should have some kind of "buying behavior" ingrained in our nature.