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The following is the rough transcript of a recent call I had with a Sales Director of a large Irish Company.

Mr X: Hi Niall, This is _________ __________, I am the Sales Director with ___________ ___________ What I'm looking for a two day sales training course to brush up on our selling skills. What would that cost?

Me: Hi __________, thanks for your call, let me briefly tell you about what we do. We specialise in providing bespoke in-house sales training solutions. We invest a lot of time in identifying how best we can help, come up with a plan to achieve sales results, and build a training programme around this. Can you first tell me a little about the company, what you sell, to who and what prompted you to call me at this time?