As some may already know, I was once upon a time social media sceptic. While I could see a distant value in using these tools, I remained unconvinced as to how an old fashioned sales gun like me - could generate real B2B sales using social media.
If I was sceptical about social media in general, I was entirely sceptical about Twitter. It appeared to me at first glance to be a lowest common denominator kind of tool.
My Story with Twitter thus far (Part 1)
From http://www.btbtraining.com 949 days ago
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