As some may already know, I was once upon a time social media sceptic. While I could see a distant value in using these tools, I remained unconvinced as to how an old fashioned sales gun like me - could generate real B2B sales using social media.

If I was sceptical about social media in general, I was entirely sceptical about Twitter. It appeared to me at first glance to be a lowest common denominator kind of tool.


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