Too many marketing departments are still living in the 1990s with how they feel salespeople should be making presentations. Marketing departments are notorious for making slick presentations that do nothing but extol the virtues of how wonderful their company is. I call these “capabilities presentations.” Really they should be called “look at me – I think I’m perfect” presentations.
Marketing Creates Lousy Sales Presentations
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SalesDuJour under Sales
From http://www.salesdujour.com 601 days ago
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