It is hard for a buyer to get fully engaged without if they are focused only on the symptoms. As a seller you must shift the focus to the cause in order to sell the solution, all too many sellers try to cure the symptoms not the cause.
Making It Real - The Pipeline
From http://www.sellbetter.ca 559 days ago
Made Hot by: jkennedy on November 14, 2010 6:01 pm
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