Make a Winning eCommerce Shopping Experience

Make a Winning eCommerce Shopping Experience Avatar Posted by amabaie under Sales
From 1534 days ago
Made Hot by: zioncampo on January 8, 2014 8:27 am
There are many pitfalls to running an eCommerce website. Making a winning eCommerce shopping experience means easy to order, fast (and free) delivery, and actually delivering what was ordered.


Written by AngelBiz
1530 days ago

David - Nice article. Agree with you completely on focusing on customer experience for ecommerce. No wonder Amazon spends s much time on initiatives like 1-click order, 2 day delivery, etc. More easy you make it for customers to order from you and get right shipment within reasonable time more business you will get from them on a repeated basis.

I would also add that you also need to focus on making it easy for your customers to contact you should they have any questions. Multi-channel approach including phone, chat, email will help you.

Written by HeatherStone
1531 days ago

Hi David,

Yea, I'd say making the experience worse than going to the store is probably the cardinal sin here. In most cases, the one way online shopping can't quite compete is in the instant gratification department -- which is more important than most people seem to think. So even though, on the face of it, most online shopping seems more convenient, the experience has to come off flawlessly, I think. Tell me. Do you believe there are things businesses can do (even at the online marketing stage) to see this is the case? Love to hear your insight over on the BizSugar community!

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