BizSugar.com › Sales › Lead Management the Secret to Lead Buying — Lead Buying

When you hear or think about lead buying your mind often drifts to marketing. But really the advantage of buying leads is that the marketing is already done for you. Sure there are some differences based on lead generation methods, but really the secret to successfully buying and converting leads come down to your sales process.

Lead management is the secret to making that sales process disciplined and consistent.