Cross-selling is one of the holy grails of professional services - but so few firms do it well. One of the key issues is that professions are simply not aware of what their colleagues in other service areas do - or if they are, they don't trust them enough to let them loose with their clients.
Know, Like and Trust - the Keys to Cross Selling
Posted by
ianbrodie under Sales
From http://www.lighthousebc.co.uk 1107 days ago
Made Hot by: on May 13, 2009 3:43 pm
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