BizSugar.com › Sales › Key Account Managers - KAMS - take a broader look at your accounts - embracing Waigaya

At the heart of Waigaya is a single concept: paradoxes and disagreements are the essence of continuous improvement. However a KAM chooses to implement Waigaya – the underlying principle holds – without incorporating the sales and competitive intelligence from others supporting the account, only an incomplete solution can emerge – which reduces the probably of sales success.