For many decades, perhaps the most successful client development strategy for both professional service firms and individual professionals has been one of focusing on a small number of high value clients.
More recently, strategies have focused on building large "follower" lists - e.g. for email marketing purposes.
Either strategy can work - just make sure you don't end up in the "muddy middle".
Keep out of the “Muddy Middle” when Selling Professional Services | Ian Brodie
Posted by ianbrodie under SalesFrom http://www.ianbrodie.com 5435 days ago
Made Hot by: on June 16, 2009 8:24 am
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments