Is The Email “Open” Really The Goal?

Is The Email “Open” Really The Goal? Avatar Posted by dabrock under Sales
From 1304 days ago
Made Hot by: PMVirtual on August 30, 2014 10:49 am
I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction (with 88% opens)
5.RE: Checking In (with 87% opens)


Written by lyceum
1300 days ago

Isn't the goal that the receiver is reading the email message, understanding it and then is taking action? ;)

I don't like the tricky style of creating subject lines with "re: follow up / update / introduction" that gives you a sense that it is related to a previous conversation, topic, email message, that haven't taken place in reality.

Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Emily Brackett @VisibleLogic Takes a Brand New Approach to Business

Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Share your small business tips with the community!
Post your small business video to BizSugar today!