Is The Email “Open” Really The Goal?

Is The Email “Open” Really The Goal? Avatar Posted by dabrock under Sales
From 789 days ago
Made Hot by: PMVirtual on August 30, 2014 10:49 am
I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction (with 88% opens)
5.RE: Checking In (with 87% opens)


Written by lyceum
784 days ago

Isn't the goal that the receiver is reading the email message, understanding it and then is taking action? ;)

I don't like the tricky style of creating subject lines with "re: follow up / update / introduction" that gives you a sense that it is related to a previous conversation, topic, email message, that haven't taken place in reality.

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