Is The Email “Open” Really The Goal?

Is The Email “Open” Really The Goal? Avatar Posted by dabrock under Sales
From 457 days ago
Made Hot by: PMVirtual on August 30, 2014 10:49 am
I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails.

It showed an infographic about the subject lines that maximized email opens. The top 5 are:
1.RE: (with 92% opens)
2.RE: Follow Up (with 90% opens)
3.RE: Update (with 89% opens)
4.RE: Introduction (with 88% opens)
5.RE: Checking In (with 87% opens)


Written by lyceum
453 days ago

Isn't the goal that the receiver is reading the email message, understanding it and then is taking action? ;)

I don't like the tricky style of creating subject lines with "re: follow up / update / introduction" that gives you a sense that it is related to a previous conversation, topic, email message, that haven't taken place in reality.

Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

The Next Big Markets for Small Business -- China and India?

That's right, you don't need to be a massive global corporation to take advantage of emerging markets in China and … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!