BizSugar.com › Sales › Improving Your Cold Calling Skills

At one point or another in the life of a business, the ability to convince a new customer to make a purchase will be necessary. Contrary to popular belief, cold calling is still one of the most effective ways to create a relationship with new customers and actually convert them. Here are some of the skills that you can cultivate in yourself and in your office to improve the cold calling skill set of your overall business.