BizSugar.com › Sales › If You Are Learning Your Customers’ Needs, You Are Too Late

Intercepting our customers at this point of the buying process is too late. By this time, the customer has already well defined their problem, they’ve organized to solve it, they have probably done a lot of research in assessing alternatives. In fact, unless you are on their short list, there’s a high likelihood they won’t even want to see you or give you a chance to assess needs.