How to Turn Your Homepage into a Sales Funnel

How to Turn Your Homepage into a Sales Funnel Avatar Posted by Squawk Media under Sales
From http://www.websearchsocial.com 1171 days ago
Made Hot by: BizWise on May 9, 2013 9:34 am
Carol Lynn Rivera, project manager of Rahvalor Interactive, suggests it's time to ditch that stuffy old home page in favor of something new. How about a sales funnel segmented by needs and interests, price range, demographics and other qualities that might separate your visitors. The idea is to save visitors time by directing them immediately to the product, service or information they have come to your site seeking. It will take some homework, Rivera warns, but the outcome could be a way to get customers further along toward your desired outcome: more customers and more sales.



Comments


Written by lyceum
1171 days ago

Carol Lynn Rivera: Talking about the sales funnel, have you read the book, Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe?



Written by HeatherStone
1171 days ago

Hi Carol,

What a great update to the tired old landing page. Thanks to Squawk Media for sharing this with the BizSugar community. No excuse not to convert your traffic into revenue now!



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Matt Telfer @mattelfer Takes Practical Approach to Digital

Matt Telfer loves marketing. Though today he works for one of the U.K.'s largest domain and hosting companies, he … More
Editor's Picks


Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?