BizSugar.com › Sales › How To Strategically Align Your Sales & Marketing Under Single Streamline

In spite of the indispensable requirement of both sales and marketing driving an organization with the same force, there has been always a constant coarseness in between the two divisions. Marketing people are dissatisfied the way sales people handle their leads while sales people always complain of being offered non-serious inquiries to them. It’s a well proven fact that imbalance between the two parties highly depreciates an organization’s chances of generating higher revenue.