By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?

Sponsored Content


Comments


Written by lyceum
401 days ago

Is the building of a buyer persona compatible with the DISC (dominance - inducement - submission - compliance) assessment model?



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Jon-Mikel Bailey @woodstreetweb Creates Business By Design

Since its founding in 2002, the Web and mobile design firm Jon-Mikel Bailey heads with partners James Stup, Jason … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!