By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?


Written by lyceum
840 days ago

Is the building of a buyer persona compatible with the DISC (dominance - inducement - submission - compliance) assessment model?

Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Gee Ranasinha @KEXINO Pictures The Future of Business

Gee Ranasinha has always had a good eye both for great photographs and for future trends in business. Today, Ranasinha … More
Editor's Picks

It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!