By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?


Written by lyceum
1218 days ago

Is the building of a buyer persona compatible with the DISC (dominance - inducement - submission - compliance) assessment model?

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