By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a salesman about defining target audience and defining the complete buyer persona?

Sponsored Content


Comments


Written by lyceum
646 days ago

Is the building of a buyer persona compatible with the DISC (dominance - inducement - submission - compliance) assessment model?



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Warren Rutherford Creates Managerial Magic @OwnerTES

When it comes to finding new sources of productivity, Warren Rutherford has built his business on helping to release … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!