BizSugar.com › Sales › How I Used A Sales Mix To Generate Business — Paul Castain's Sales Playbook

There are many times when we cling to only one form of contact when it comes to contacting our potential clients. That can be a huge mistake for many reasons including . . . your preferred method of contacting them might not be THEIR preferred method of being contacted!

I thought I'd take you through a recent example of how I utilized a "sales mix" to generate a substantial amount of business between October and November 2012.