There are many times when we cling to only one form of contact when it comes to contacting our potential clients. That can be a huge mistake for many reasons including . . . your preferred method of contacting them might not be THEIR preferred method of being contacted!

I thought I'd take you through a recent example of how I utilized a "sales mix" to generate a substantial amount of business between October and November 2012.





Comments


Written by paulcastain
1383 days ago

Thank you Heather. Totally agree.

One of the biggest mistakes we make in sales is to assume that our preferred method of contacting prospects is their preferred method of being contacted.

Its not about us . . .it needs to be all about them!

Thanks again!



Written by HeatherStone
1384 days ago

Your point is well taken, Paul. Not everyone likes to be contacted the same way. Why limit your market?



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