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How a Bad Approach to Customer Discounting Lost a 40-Year Customer

How a Bad Approach to Customer Discounting Lost a 40-Year Customer - http://smallbiztrends.com

Posted by lyceum under Sales
From http://smallbiztrends.com 3285 days ago

Today I am departing from my usual pattern of writing about data to tell you about a personal experience. The story illustrates how a big company’s promotional strategy can backfire and drive a long-term customer to a small business competitor.

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