BizSugar.com › Sales › Hit or miss doesn’t work in selling

Many sales are lost because salespeople assume they know what the customer wants. Sales people like to made assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. This does not mean you shouldn’t use your instincts and training well. But it does mean that your sales assumptions must be based in a finding of facts, not guesses.