Have You Mastered Sales 1.5? - Sales Management 2.0 | Small business news; tips; networking

Posted by bmtrnavsky under Sales
From http://www.salesmanagement20.com 1057 days ago

Sales 2.0 is getting tons of buzz right now in the technology market. There are lots of different definitions out there, but here's mine:

Sales 2.0 is an outcome not an event. The process requires you to transform your business from one that is focused on selling to one that is focused on letting the market buy from you.
Sales 2.0 requires a change in mindset. It requires focus on buyer personas, lead nurturing, content development, social networking strategies, web 2.0 tool, etcetera, etcetera.

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Written by ShawnHessinger
1057 days ago

There's a huge difference between Sales 2.0 and traditional selling. All of the prospects our fledgling new business has brought in have come to us because of our Website or social marketing or both. Even our only face-to-face working relationship came from the fact that someone we already knew saw our blog and was impressed. Once you've got those first clients the same rules apply as in traditional sales. Offer them more services and continue to develop the relationship. But a much more passive interface is needed in the beginning.

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