BizSugar.com › Sales › Good Drip Campaigns Can Lead to a Flood of Clients

Studies have shown that up to 90% of the decisions consumers make are made at a subconscious level. The most powerful factor in choosing a product or service is how well it is established in our subconscious. This explains why brand recognition is so important to product marketing. Product recognition usually eclipses price, convenience and even quality when making a product choice. Often consumers can buy a better item for less but still choose to purchase a brand name because of its familiarity.