Going To Extremes

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 4149 days ago
Made Hot by: problogger78 on December 10, 2012 7:40 pm

I read an outstanding, but frightening post entitle The Future Of Marketing Is Extreme! Eric Wittlake outlines: We are inundated by marketing today. In a

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Comments

Written by dabrock
4149 days ago

Thanks, the problem is too many aren't trying to figure out something meaningful to say. They just say the same thing at ever increasing volumes.

We are truly facing a dilemma.

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Written by bigmoneyweb
4149 days ago

Well written. What do you say when you have nothing new to say? That is the dilemma marketers face in mature categories where the product's features and benefits are well understood. Even more challenging is when your product is virtually the same as the competition. Running ads to remind the market what they already know is wasteful and potentially annoying. But you can't risk being invisible to the market or you will lose brand awareness. That's where the Extreme Effort Tool comes in handy. Thanks for sharing.

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