The term “Cold Calling” brings out a visceral reaction in most sales people, to the point where it has become a much bigger debate than it should be. I am especially amused by jokers who sell the promise of “Never Cold Calling Again.”
The Good News... “Cold Calling” doesn’t have to be all phone work!
Email as a Form of Cold Calling
Posted by SalesBlogcast under SalesFrom http://mindshare.salesblogcast.com 5103 days ago
Made Hot by: m4bmarketing on May 12, 2010 10:11 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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