Don't Compete on Price Alone - Product Differentiation Online | Small business news; tips; networking

Don't Compete on Price Alone - Product Differentiation Online - http://www.scottfox.com

Posted by scottfox under Sales
From http://www.scottfox.com 4707 days ago
Made Hot by: Cathode Ray Dude on July 2, 2011 6:55 pm

Don't compete on price alone. That's one of the quickest ways to LOSE money in your online business.

Instead you need to develop differentiation strategies that attract higher margin purchases.

This short video will help you brainstorm some unique value-added promotions to increase your customer conversions and profit margins.

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Comments

Written by ShawnHessinger
4704 days ago

Great post on competing, Scott. There are a lot of great discussions on this from a lot of quarters, the choices being pretty much a bargain basement approach with a race to the lowest price or standing out from all competitors where price is NOT a consideration.

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