BizSugar.com › Sales › Developing an Effective Elevator Pitch

An “elevator pitch” is essentially a brief and convincing synopsis of a business that’s just long enough to convey a message in the time it takes to travel in an elevator between floors, which is about 20 to 30 seconds give or take. Whether you’re networking, raising capital, or simply explaining what you do to an old friend you bumped into at the airport, an effective elevator pitch is a must-have for every business owner or budding entrepreneur.