BizSugar.com › Sales › Daily Sales Tip #56

You are not born knowing how to walk. But you had to, one step at a time, to make the first step. After each attempt and all of your hard work, each step turned into a learned skill where you were able to finally walk.

It is the same in sales - you have to put the efforts in motion and start learning about new sales tools available to you. There is something you simply have to start doing that your competition is not doing and that is learning about your customers' situation, their wants and needs. With trigger events you will be better prepared for challenges that customers are putting in front of us each day.

* Trigger events will help you with research and qualification process.
* Trigger events will give you the clue about the timing.
* Trigger events are here to help you differentiate prospects from suspects.