BizSugar.com › Sales › Customers no longer learn about you from your sales reps

Corporate buyers are also increasingly seeking information and insights from online sources. Since buyers now are able to easily gather in-depth information about you and your competitors, they’re more knowledgeable about your company and its products than ever before.

So what does this mean for B2B sales reps? One thing we know for sure is when buyers change how they buy; it’s a good idea for salespeople to rethink how they sell.