BizSugar.com › Sales › Cross-selling: how to increase the amount of goods sold – 6 tips

Cross-selling – it’s a commercial technique consisting in a product or a service sales to the client, connected with the other purchase. In 2006 Jeff Bezos revealed information that 35% of Amazon sales were a direct result of cross-selling. It’s worth becoming interested in this topic during times when margins on products are often lower than 10%. Cross-selling is a great way to increase return on sales.