Can Insight Become Commoditized?

Can Insight Become Commoditized? Avatar Posted by dabrock under Sales
From 1699 days ago
Made Hot by: seobromino on July 31, 2013 4:03 pm
Forgive me for thinking out loud.  Insight--selling with Insight is what everyone is talking about these days.  It's an interesting bandwagon, there's money


Written by Warren Rutherford
1698 days ago

David, another good article on how sales people can bring more value to the interaction. Interesting, perhaps insight-based sales will eventually replace consultative sales - or the two will merge, incorporating the diagnostic sales process into the mix. Thanks for posting on Biz Sugar.

Written by dabrock
1697 days ago

It’s a great point Warren. I know there are lots of different opinions and I know that “insight” is new, sexy, exciting. But I see no difference between insight selling and consultative selling. In both, we help our customers understand new opportunities to grow, serve their customers, improve their operations and more effectively achieve their goals. We can put a lot of different labels on it, we can apply different methodologies, but in the end there is little difference. Thanks for the great comment.

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