BizSugar.com › Sales › By 2016, 25 Percent of eCommerce Sales Could Be Mobile

This year’s holiday season promises to be the strongest in five years with mobile eCommerce playing a bigger role than ever.
A study by eMarketer, a research agency for insights on marketing in a digital world, projected a 5.7 percent increase in retail sales in November and December, reaching $886 billion. If that’s fulfilled, it will be a significant adjustment from the 3.2 percent growth rate that was predicted earlier in the year and it will also be the biggest increase since 2011, which saw a 6.3 percent rise.