BizSugar.com › Sales › Book Review: “High-Profit Selling, Win the Sale Without Compromising On Price” by Mark Hunter

My friend Mark Hunter is a sales consultant and blogger/writer I met through Twitter a few years ago. We were in fantasy football league together this winter. Halfway through the season, we were tied for last place. We both came back from the dead and he won the league. That's the kind of character it takes to sell successfully. He's got a lot of know how and tells it like it is.

Price seems to matter more to the buyer in this new economy than ever before. Nevertheless, price battles have been and always will be a part of selling. In my four decades of sales and sales leadership, buyer resistance to price never relented. Mark Hunter’s new book “High-Profit Selling” details strategies to eliminate discounting as a sales tool. Have a look at my review.