BizSugar.com › Sales › Avoiding Uncomfortable Discussions with Your Prospects and Clients Isn't Going to Build Trust

Sex, religion, and politics are widely taught as the three topics to avoid in any relationship. Paul McCord, who writes the Sales and Management Blog, begs to differ — at least on the political front. Paul invites an engaging discussion on the downsides of avoiding discussions of politics with sales prospects. Referring to the upcoming U.S. presidential election, Paul asserts “Many of us will spend the next few months doing a delicate dance of avoidance, trying to offend no one while insisting that we are open, honest, trustworthy individuals, intent only on meeting the prospect's needs and becoming trusted advisors. We'll try to build relationships based on getting to know our client while allowing them to get to know only three quarters of us.” I hadn't thought of it that way and I couldn't agree more.