BizSugar.com › Sales › Are You Trash Talking Prospects?

Do you find it hard to engage with prospects or customers? If so, keep reading—

I was recently on the phone with Jill Konrath, author of Selling to Big Companies.

I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.”

What follows is perhaps one of the best lessons on why we fail to engage.

It is simply a letter from a customer.