BizSugar.com › Sales › Are You Taking the Shortest Path to the Sale?

If you were given 30 seconds to sell your business's product or service, what would you do? That's exactly what sales coach Darrell Weekes asks a group of sales people to do. But while most blathered on and on about the benefits of the product they were trying to sell, Weekes said a much shorter route to making a sale exists. Here are his observations.