BizSugar.com › Sales › A Dirt-Simple System for Qualifying Sales Prospects

When you try to sell to everyone your efforts are too broad. You aren't focused and you soon are faced with failures, because you are wasting time trying to sell something without understanding the value in other people's eyes - or even whether they are truly a good fit for your product or service. In short, you aren't qualifying companies/individuals in the field.

Qualifying — that is, effective prospecting and information gathering — leads you to the clients you should have.