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Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable.
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Comments
Good idea!
Word of mouth and referrals are something everyone takes for granted, everyone puts near the top of the list as principle sources of new business, yet very few do anything about it. This is an excellent list of areas to look at within your business to give word of mouth a helping hand.