BizSugar.com › Sales › Power Headlines To Increase Conversion

Professional copywriters know that All successful sales letters start the same way: with a compelling headline!
In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and intrigue your audience, they're unlikely to read on. So a headline can have a HUGE impact on sales.