5 Sales and Marketing Myths Exploded

5 Sales and Marketing Myths Exploded Avatar Posted by DMDdistribution under Sales
From http://www.smallbusinesscentr.com 1056 days ago
Made Hot by: ZiggyFreud61 on November 19, 2012 2:45 am
Every business must market their products and services. This much is obvious and must always be a key component of your business operations. Without sales you have no customers and no revenue...and as a result no business. But how we get to these sales is another matter, says Michael Trow, and a big part of the equation may be the myths we've built up around the sales and marketing process. Here are some tips that will bring you to a more realistic way of viewing sales in your company. If you have any additional suggestions, please leave them in the comment section.


Written by lyceum
1056 days ago

I like the phrase "always be listening" as a development from “A – Always, B – Be, C – Closing”. As an experienced purchaser, we had the following saying in supply chain management circles: A purchaser always get a "closing" in contrast to a salesperson. If the deal doesn't go through and a transaction is made, you still have a closing as a purchaser. You got a proof that one of the ingredients (quality, price, lead-time) was not met at this point in time. That is OK to know.

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