BizSugar.com › Sales › 4 Targeting Tips to Improve Your Prospecting

Dirty databases kill morale. It’s so difficult to reach decision makers these days. More than ever, sales success is dependent on our ability to be more efficient. If you are like most sales people, you are working through a combination of various leads lists, and those who are wise, are managing their most targeted contacts through a CRM.

Most sales roles require high activity to achieve quota, and so we get wrapped up in call, call, call… persist, persist, persist. Ironically, the very thing that drives our success can also get us into trouble. This is especially true if you have a ridiculously large list of unqualified leads to filter through...