BizSugar.com › Sales › 3 tips to improve sales productivity given new sales trends

Sales trends - successful salespeople can't just keep doing more of the same. In most markets, customers are significantly changing how they do business. In some cases, such as the health care industry, these changes certainly can be labeled transformational – as a result who does the buying, what they buy, and what they are willing to pay for it are all changing.

However, the more important point for those in sales leadership roles is this period of change is unlikely to settle down into a new stable buying environment. Instead the new normal is more likely to be continuous change – not the absence of change.