BizSugar.com › Sales › 3 Sales Tips for Your Small Business During the “Dog Days” of Summer

Late July and August are often known as the “dog days” of summer – high temperatures, slow pace, and a certain lethargy often sets in. Unless you run a seasonal business that benefits from summer tourism, you’re probably finding that your business is having a slower time of year during this season; the phones aren’t ringing as often, foot traffic has slowed, major clients might be out of office on vacation and not returning your calls. So what should you do? How can you make the most of even a “slow” time of year and ensure that your business can bounce back with bigger sales and better results after summer is done?