BizSugar.com › Sales › 3 Labor Day B2B Marketing Tips to Connect with Prospects

Labor day is an important holiday, and one that usually means a day off from the office, but capturing its momentum can be challenging for B2B marketers. It's a day celebrating labor and effort by giving many individuals the day off from their jobs - and, unfortunately, that means work emails as well. That means that the best attention-getting missives should be sent before the day itself - to capitalize on the growing excitement - and after, to bring pleasant memories to mind that you can associate with your brand.