So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from past research and event professionals in the field, to compile this list of behavioral Do’s and Don't’s for your sales teams at the next event. Even if you have ticked all the pre-event marketing checklists and social media-ed your imminent arrival to the hilt, never forget people are the real interface with potential customers.


Written by nialldevitt
932 days ago

As someone who has operated on both sides of the trade show fence - I can really take a lot from this post, and your advice. As always, interesting, educational and with a sense of humor - great work, Elish!

Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Harry Vaishnav @AngelBiz Is Small Biz Guardian Angel

If you've ever worried that your small business is outdistanced and outclassed by the huge corporate giants around you, … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!