So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from past research and event professionals in the field, to compile this list of behavioral Do’s and Don't’s for your sales teams at the next event. Even if you have ticked all the pre-event marketing checklists and social media-ed your imminent arrival to the hilt, never forget people are the real interface with potential customers.


Sponsored Content


Comments


Written by nialldevitt
566 days ago

As someone who has operated on both sides of the trade show fence - I can really take a lot from this post, and your advice. As always, interesting, educational and with a sense of humor - great work, Elish!



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Matt Telfer @mattelfer Takes Practical Approach to Digital

Matt Telfer loves marketing. Though today he works for one of the U.K.'s largest domain and hosting companies, he … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?