So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from past research and event professionals in the field, to compile this list of behavioral Do’s and Don't’s for your sales teams at the next event. Even if you have ticked all the pre-event marketing checklists and social media-ed your imminent arrival to the hilt, never forget people are the real interface with potential customers.


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Comments


Written by nialldevitt
509 days ago

As someone who has operated on both sides of the trade show fence - I can really take a lot from this post, and your advice. As always, interesting, educational and with a sense of humor - great work, Elish!



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