Does your conversion funnel have more holes in it than Spongebob Squarepants?

You may have finally figured out how to drive leads to your business, but now you can’t seem to seal the deal. Finding and driving qualified leads to your business is only one part of the puzzle, figuring out how to turn them into paying customers is the other.



Comments


Written by GaryShouldis
1127 days ago

I haven't read that one Martin, though It's now on my watch list! The AIDA funnel/concept is over 100 years old and it still works, especially for local businesses. I think the challenge is finding the right channels to garner that attention and then learning how to create a compelling offering/copy to generate that interest and desire.

What channels do you find works for you?



Written by lyceum
1128 days ago

Gary: I see that you have illustrated your post with an A.I.D.A funnel. Have you read Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe?



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