The first in a series of 10 posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed (according to the common wisdom), and the 10 opposing ideas that are also essential to succeeding in B2B sales.





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Written by ShawnHessinger
2495 days ago

The "new" rules about effective activity producing sales are probably not really all that new. It's only our ability to judge effectiveness that has changed.



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