BizSugar.com › Resources › What is the right e-commerce personalization platform for your business?

If you are running an online store or an e-commerce site, you have already heard how important it is to segment your customers and be able to personalize the items, contents and the experience you offer to them.

Acting wisely on different sets of data, like users’ profile information, previous purchases, location or referrals, you can offer a tailored experience and achieve better user engagement, higher customer satisfaction and stronger purchase loyalty.