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As the end of another year approaches, many small business owners will sit down and review their 2012 efforts.

For some, the year will have brought more revenue, less hassles and most importantly, more customers. Others, however, will lament that they should or could have done more to make it a successful one.

Whichever group you fall into, the coming New Year offers up opportunities to expand on your efforts and results over the last 12 months.

One area that you should surely review is did you offer your customers the best options possible for shopping with you? Among the items to check include speed and ease with which customers could buy from you.